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Toyota's Priums: Different Strokes for Different Folks
The mainstreaming of green brings with it the need to segment audiences. As marketing efforts behind the Toyota Prius demonstrate, targeting messages to specific consumer groups can broaden appeal.When...
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Making Banks Work for the 99%
….”[earth] has, or had, a problem which was this: Most of the people living on it were unhappy for pretty much all of the time. Many solutions were suggested for this problem, but most of these were...
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Fuel Economy for New Vehicles Sold in U.S. Tops 24 MPG for First Time Ever
The University of Michigan's Transportation Research Institute keeps track of the average fuel economy of new vehicles sold in the United States. It's a bit depressing to see how slowly things are...
View ArticleLOHAS.com Online Survey Results Available - How Do You Measure Up?
LOHAS.com recently conducted a survey to our online readers to gauge what specific LOHAS elements resonated most and a bit more on the type of people who are following LOHAS.com. Despite a rather small...
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LOHAS Impact Investing Collaboratory - Bringing Money and Ideas Together
The time is nearing for our long-anticipated LOHAS Impact Investing Collaboratory on June 12th 9:30-5:30, cohosted with HUB Boulder! This is a special event seperate from the LOHAS Forum and focuses on...
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Slipping Green Through the Back Door
Laguna Niguel, CA — America is going green, but not the way environmentalists had planned it. The unlikely hero is none other than Corporate America, which is giving consumers the green whether they...
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Get Lyft'ed by the pink furry mustache SF
Learn why you need to know about this new mobile app in SF. Do you believe in utilizing our existing infrastructure and transportation resources to serve a growing societal need… well then meet Lyft!...
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Students Unite for the "Real Food Challenge"
Pizza, beer, ramen noodles—yep that about sums up the diet of a typical college student these days. Short on both cash and time, students take what they can get in the way of sustenance, no matter how...
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From Growth Capitalism to Sustainable Capitalism: The Next 20 years of...
By Joe Keefe, President and CEO, Pax World Management (From the special 20th Anniversary issue of the GreenMoney Journal and www.GreenMoney.com ) Twenty years from now, we will have either...
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Marketing Biobased Content Credibly
Communicating the benefits of “biobased” content, the world’s newest ecological marketing term, is often tricky. Biobased represents all of green marketing’s traditional challenges — including...
View Article"The Next 20 Years of Sustainable Business" by Aron Cramer of BSR
[ Article form the special 20th Anniversary issue of the GreenMoney Journal (Fall 2012) and www.GreenMoney.com ]The Next 20 Years of Sustainable Businessby Aron Cramer, President and CEO, BSR...
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2013 LOHAS Marketing Megatrends
In the “better, but not booming” economy many predict in 2013, shoppers will focus more than ever on what they care about most deeply. So human values will increasingly shape their spending agenda. At...
View ArticleConscious Money & Conscious Capitalism
Two of today’s greatest megatrends, Conscious Money and Conscious Capitalism, are cut from the same financial cloth. And each of these innovative strategies flies in the face of conventional money...
View ArticleBrands and the Emotional Brain: Why We Need Story
How important is it to emotionally engage consumers with your brand? For companies operating in the LOHAS space, it’s mission critical. Why? Because the products and services LOHAS brands offer all...
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Wealth + Well Being = True Prosperity?
What is genuine prosperity? Whether you are an individual devoted to growing Conscious Money, a LOHAS company committed to delivering value to your customers, or an architect of economic policy, it...
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The Buck Slows Here – Why the Time for Slow Money is Now
By Woody TaschThere is no such thing as money that is too fast. This was one of the certainties of the Old World of Finance. But now, here we are, on the shores of a New World of Finance that none of...
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Shoppers' shifting values will lead to more green, fair, quality purchases
The sharing trend that became popular with Zipcar is likely to expand to other industries such as tools and baby gear as consumers readjust their spending patterns to focus less on conspicuous...
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Conscious Leadership: What Happens When Love and Passion Guide Your Decisions
I've been working with business owners for more than three decades. When I first got started in the business world it was with a company called the Whole LIfe Expo. We were organizing consumer...
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Why Do I Need a Brand? My Customers Already Know Me!
Many small business owners ask this same question, whether they are a plumber, lawyer or landscape architect, they want to know why they need a brand. To them, it seems like a waste of time and money....
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LOHAS: You Had Me at Hello
This is my first blog post for LOHAS and I’m happy to be here. I’ve been reading LOHAS newsletters for over a year now. I nodded in agreement so often that I jumped at the chance to join the...
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